case study 2021 pdf

Latin Billboards 2020

Producers of the latin music industry’s longest-running award show, The Latin Billboards, completely reimagined the running of the show to accommodate both fans and COVID-19 safety protocols. In 2020 disguise supported darmah to deliver the excitement of a live show with an audience to the event, turning it into the number one spot for a primetime Spanish-language special since the pandemic started.

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performances

7 million

pixels rendered

45.9

engagements on Telemundo platforms

38 million +

engagements across other platforms

The Challenge

“We had to maximise the entertainment value but minimise everything else, from the number of crew to how the acts performed,” said Rodrigo Proal, darmah founder. The executive producer collaborated with darmah to create a proposal for each act based on the song they were performing.

The Solution

The new proposal included a 360-octagon shaped seven-stage set using LED arrays that, when combined with xR technology, could be woven seamlessly into one broadcast. Two of the stages were for the award winners and presenters; one was for the show host, and four stages were for the live performances. Two of the performance stages were used for acts with dancers, and two were used for acts with musicians. The four performance stages were colour-coded, and each had its own small crew. This design allowed sets to be UV sanitised between acts while facilitating social distancing.

"It was challenging for everyone on our team but super rewarding and exciting to see the final result we accomplished as a team on television. It meant creating new workflows to explain and take our clients through step-by-step, but overall a great experience.”.