MTV VMAs

In this case study you will discover how XR Studios selected the disguise xR workflow, powered by the latest disguise gx 2c media server, as the central technology hub for the socially distant 2020 MTV Video Music Awards.

2

xR stages

4

xR performances

6.4 million

audience

2nd

most talked-about show on social media in 2020

 

The challenge

“We were building the biggest xR stage to date and exploring completely new territories with the software,” Scott Millar of XR Studios explains. Having pioneered the application of xR in live entertainment, the team had a level of confidence in the technology that they had to translate for the VMA creative team. “We had to give the producers looking into the camera the same set-up that they would have had on-site for the live show.”

 

The solution

“We were able to create a workflow that allowed us to film a TV show in an entirely new medium using tools everyone could relate to, and in a format that was familiar,” Cory FitzGerald, XR Studios.

disguise’s xR workflow allows for a traditional workflow of media server and content creation, while adding on the layers of Augmented and Mixed Reality. This allows for flexibility and dependability for live entertainment.
Scott Millar, Technical Director, XR Studios

Equipment

Credits

VMAs Creative Director

Paul Caslin

VMA Screen Producer

Trevor Burk

Extended Reality Producers

XR Studios

XR Studios Technical Director

Scott Millar

XR Studios Technical Integrator

Smasher Desmedt

Content Creation Studio for Awards Stage, Miley Cyrus, Da Baby and Black Eyed Peas

Silent Partners Studio

Content Creation for Lady Gaga

Possible Productions

Content Creation for Doja Cat

Blink INC

VMA Screens disguise Programmer

Kirk Miller

disguise programmer

Ben Ryle

Technical Equipment Partner

Fuse

Images

MTV via AP

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