case study 2020 pdf
MTV VMAs 2020
In this case study you will discover how XR Studios selected the disguise xR workflow, powered by the latest disguise gx 2c media server, as the central technology hub for the socially distant 2020 MTV Video Music Awards.
2
xR stages
4
xR performances
6.4 million
audience
2nd
most talked-about show on social media in 2020
The challenge
“We were building the biggest xR stage to date and exploring completely new territories with the software,” Scott Millar of XR Studios explains. Having pioneered the application of xR in live entertainment, the team had a level of confidence in the technology that they had to translate for the VMA creative team. “We had to give the producers looking into the camera the same set-up that they would have had on-site for the live show.”
The solution
“We were able to create a workflow that allowed us to film a TV show in an entirely new medium using tools everyone could relate to, and in a format that was familiar,” Cory FitzGerald, XR Studios.
disguise’s xR workflow allows for a traditional workflow of media server and content creation, while adding on the layers of Augmented and Mixed Reality. This allows for flexibility and dependability for live entertainment.
Scott Millar, Technical Director, XR Studios
Equipment
Credits
- VMAs Creative Director
Paul Caslin
- VMA Screen Producer
Trevor Burk
- Extended Reality Producers
- XR Studios Technical Director
Scott Millar
- XR Studios Technical Integrator
Smasher Desmedt
- Content Creation Studio for Awards Stage, Miley Cyrus, Da Baby and Black Eyed Peas
- Content Creation for Lady Gaga
- Content Creation for Doja Cat
- VMA Screens disguise Programmer
Kirk Miller
- disguise programmer
Ben Ryle
- Technical Equipment Partner
- Images
MTV via AP
