case study 2019 3 min read

Toyota Booth at Tokyo Motor Show

disguise vx 4 Media Servers Play Key Role in Toyota Booth at The Tokyo Motor Show 2019

The 46th biennial Tokyo Motor Show drew 1.3 million visitors in October unveiling many new vehicles and concept cars to eager crowds. The Toyota booth engaged guests with a giant LED canvas, interactive elements and live-gaming racing with help from disguise vx 4 media servers supplied by Hibino, a disguise Rental Partner.

“The booth’s main display was a seamless 77.4 meters long and 24,768 pixels wide LED wall” says Emu Hino, Technical Director. “The Future City CG on the main display, which served as the background for the entire booth, was immersive and exciting. The experience of being surrounded by it and interacting with various content in the booth was very special for visitors.”

Emu explains that, “the pixel width of the display was never shown before, and 6x 4K outputs for perfect pixel management and synchronisation was required. Instead of the conventional 8-bit 256 colours we also needed 10-bit 1,024 colours. So this was a project where there was no compromise in terms of scale and image quality.”

The disguise vx 4 media servers and r16 software were chosen for their NotchLC integration and 10-bit pipeline.

“disguise is a leader in the industry and the vx 4 played a central role in seamlessly delivering on the quality required by the motor show”

Emu Hino, Technical Director

Hibino began testing the unprecedented display several months prior to the motor show and “received a lot of support from disguise” during that time in the form of remote sessions and people on the ground in Tokyo.

“Without disguise’s support in terms of people and technology I don’t think the project would have been a success”

Emu Hino, Technical Director

Toyoto Motor Show, image credit to Nacasa & Partners Inc

Three vx 4 units not only drove the main display but also other LED screens scattered through the booth for a total of 8x 4K outputs.

“The entire booth was surrounded by LED displays, and disguise operated the show for 10 hours a day for two weeks without incident,” Emu reports. “As the person in charge of the system I can say it was a very big achievement!”

Emu Hino, Technical Director

This project was the first time Tomoya Ohashi used disguise, “I was very surprised to be able to manage multiple servers and huge pixels from a single GUI. We were able to flexibly respond to changes on site and complex requests with intuitive operation, and we were able to enjoy the operation.''